Department of Marketing

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Department of Marketing

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The influence of AD Content, Visual Product Aesthetic and Public Opinion towards consumer attitude on advertising. A multi device study of Desktop and Mobile Device.
The effectiveness of social media marketing in building brand awareness. A case of Chikka Chicken fast food restaurant in Harare.
The effects of perfume packaging on African Female Consumers’ purchase decisions in Zimbabwe.
The effect of Social Media Influence on sales performance in the retail industry. A case of First Pack Marketing.
The impact of digital technologies on fish supply chain management. A study of online marketplaces and logistics optimisation. A case study of Lake Harvest.
An analysis of the factors influencing the adoption of MyZB app in Zimbabwe. A case study of ZB bank (2022-2024).
The impact of influencer advertising on brand loyalty of confectionary products at Proton Bakeries.
Examining the role of Facebook psycho-social aspect on fast food restaurant brand trust, preference and purchase intention: A case study of Chicken Inn in Kadoma, Zimbabwe.
The impact of customer trust, perception and attributes on safety and adoption of Contactless Technologies on online shopping behaviour of consumers in the Retail Sector in Zimbabwe.
Examining the impact of cultural values on e-commerce consumer behaviour in the Plastic Manufacturing Industry.
The role of religiosity, personal traits, trust and demographics on the acceptance and use of banking mobile application.
The impact of digital marketing on SMEs business performance in Zimbabwe.
Ethical considerations in marketing educational services at tertiary colleges in Zimbabwe.
The impact of religion, personal values on brand performance of male condoms in rural community: Case of rural consumers.
Understanding the role of artificial intelligence (AI) in personalised engagement marketing. A case of Econet Wireless.
The power of 21st century consumer narratives: A qualitative study of Nyaradzo’s user-generated content and brand reputation: A case study of Nyaradzo Group.
An analysis of consumer conspicuous behaviour, social consensus and price sensitivity of counterfeit women clothing.
The effectiveness of online markerting on brand revival, brand loyalty, brand differentiation and customer experience. The case of Zambuko trust.
Impact Of Online Brand Community Participation On Corporate Reputation: Case Study Of Cossy Rules Furniture
Influence Of Personal Values On Enviromental Concern And Consumer Purchase Intention Of Rechargable Solar Batteries
The Consumer Perception Of Homosexual Advertising Models On Brand Perception And Purchase Intention
The influence of Zimbabwean consumer personal values and lifestyle in relation to consumer purchase decision and consumer preferences for comprehensive motor insurance.
Assess the effectiveness of social marketing in promoting safe sexual health behaviors among youth.
The impact of quality for ecotourism services on tourist engagement, community empowerment and environmental sustainability in safari lodges of Zimbabwe
The impact of Facebook influencer marketing on brand trust and brand loyalty on artificial hair products.