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Author
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Muzeya, Christabel
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Title
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Investigating Factors Contributing to Low Sales of Products in Microfinance and Trade Credit Companies. A case of Wisrod Investments in Zimbabwe
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Abstract
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This research was carried out in order to find out, factors contributing to low sales of
products in microfinance and trade credit companies: A case of Wisrod Investments in
Zimbabwe. Microfinance and trade credit companies play a crucial role in promoting
financial inclusion and supporting small businesses in Zimbabwe. However, these companies
face a range of challenges, including low sales, which can impact their ability to provide
loans and credit to customers and remain financially stable. The study aims to investigate the
factors contributing to low sales at Wisrod Investments, a microfinance and trade credit
company in Zimbabwe, and to provide recommendations for improving sales. The study
reviews relevant literature on microfinance and trade credit, including the importance of
income, interest rates, inflation, and capital, in promoting sales and the challenges that these
companies face in Zimbabwe. The researcher also conducted a quantitative research through
secondary sources, including Wisrod Investments' financial records and the Reserve Bank of
Zimbabwe’s website, to collect data on these factors. IBM SPSS was used to fit a multiple
linear regression analysis which was used to analyse the data, using five variables, one
dependent and four independent variables. The study found that income, interest rates,
inflation, and capital were all relevant factors contributing to low sales at Wisrod Investments.
The study highlights the importance of considering these factors when making decisions
about lending and credit, as well as the need for companies to continuously innovate and
adapt to changing market conditions. The study concludes that there are several strategies that
microfinance and trade credit companies can use to improve their sales, including group
lending, intensive marketing, and new product development. These findings can be used by
Wisrod Investments and other similar companies in Zimbabwe to improve their sales and
contribute to the growth and development of the microfinance and trade credit industry. By
implementing these strategies, microfinance and trade credit companies can play a more
significant role in promoting financial inclusion and supporting small businesses in
Zimbabwe
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Date
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2023
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Publisher
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BUSE
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Keywords
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Low Sales of Products
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Microfinacnce
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Supervisor
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Dr. Mapuwei
