The Effect of Sustainable Procurement Practices on Corporate Image on Gold Mining Companies in Mashonaland Central Province in Zimbabwe · Electronic Theses and Dissertations

Author

Tendaupenyu, Amazing-Grace. S

Title

The Effect of Sustainable Procurement Practices on Corporate Image on Gold Mining Companies in Mashonaland Central Province in Zimbabwe

Abstract

This study examines the impact of sustainable procurement practices on the corporate image of gold mining companies operating in Mashonaland Central Province, Zimbabwe. With the
increasing global emphasis on sustainability, organizations across industries are recognizing
the importance of integrating sustainable practices into their operations. Gold mining, a
significant economic activity in Zimbabwe, is associated with various environmental and social
challenges. Therefore, implementing sustainable procurement practices becomes crucial for
gold mining companies to enhance their corporate image and mitigate potential negative
impacts. The findings of this research aim to provide valuable insights for gold mining
companies in Mashonaland Central Province, enabling them to understand the significance of
sustainable procurement practices in shaping their corporate image. It is expected that
organizations adopting sustainable procurement practices will experience a positive impact on
their corporate image, leading to enhanced stakeholder relationships, improved brand
reputation, and increased competitive advantage. The study adopts a qualitative research design
and employs a survey questionnaire to collect primary data from gold mining companies
operating in Mashonaland Central Province. The questionnaire addresses key dimensions of
sustainable procurement practices, such as environmental responsibility, social responsibility,
and ethical sourcing. Additionally, it measures corporate image through indicators such as
reputation, trust, and stakeholder perception. Data analysis involves the use of descriptive
statistics, to identify the relationship between sustainable procurement practices and corporate
image. The study also considers the mediating role of organizational transparency and
communication in this relationship. It provides empirical evidence regarding the relationship
between sustainable procurement practices and corporate image, shedding light on the potential
benefits of sustainable procurement for organizations operating in environmentally and socially
sensitive sectors. Ultimately, the study aims to encourage gold mining companies to embrace
sustainable procurement as a strategic tool for sustainable development and positive stakeholder
engagement.

Date

2023

Publisher

BUSE

Keywords

Corporate Image

Environmental Responsibility,

Supervisor

N/A