An Analysis of Supplier Relationship Management on Supplier Retention in an Organisation. A Case Study of CMED PVT LTD
- Author
- Dumbu, Everjoy
- Title
- An Analysis of Supplier Relationship Management on Supplier Retention in an Organisation. A Case Study of CMED PVT LTD
- Abstract
- Key problem is the need to resolve the areas that suppliers may have made suggestion for,and change for the better as suppliers are a key component at CMED just as the customers. Currently supplier feedback platform at CMED is slow, tiresome and it is not formal. The process is also not effective to the company as some reported issues are not taken into consideration to the head office for evaluation and back for feedback. The use of questionnaires (quantitative) and semi-structured interviews (qualitative) employed in this study allowed for the collection of data from the staff. A sample was drawn from the target population since it was not possible for the researcher to investigate the whole population. Therefore, the researcher used smaller groups representative of the whole population. The sample was made up of 29 participants. The researcher used a combination of thick descriptions accompanied by simple descriptive statistics for the data presentation and analysis. The descriptive statistics are made up of tables and pie charts to make it easier to understand. The researcher found that the customers were not fully heard hence everyone who had opportunity to ignore their issues could do so. The writer believes the following are possible areas in which the project can further be developed to increase its worthiness to the organization. Biometric device to enter and retrieve details about a customer. The organization does not budget enough for the management of customers thereby exposing risk of losing suppliers.
- Date
- 2023
- Publisher
- BUSE
- Keywords
- Supplier Relationship Management
- Supplier Retention
- Supervisor
- N/A
- Item sets
- Department of Economics
- Media
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EVERJOY DUMBU.pdf