What are the factors that affect the profitability of small firms In Zimbabwe the case of SNG hardware (pvt) ltd
- Author
- Chitiyo, Dorcas
- Title
- What are the factors that affect the profitability of small firms In Zimbabwe the case of SNG hardware (pvt) ltd
- Abstract
-
The goal of this study was to look at the elements that influence the profitability of small firms. It
intended to determine how SNG Hardware’s profitability levels were affected as the company was
facing a downturn. The researcher also aimed in identifying the methods that can be used to
increase profitability. The research at SNG Hardware was carried out using a technic descriptive
research methodogy and a case study. In carrying out the study, interviews and questionnaires were
used by the researcher. The data presentation and analysis were done in accordance with the
research goal of the research. In the analysis and display of the data, pie charts, bar graphs, tables
and spss tables were used. Inadequate distribution channels, increasing expenses, lack of
advertising, and greater competition all contributed to a drop in profitability, according to the
research. SNG Hardware’s costs should be managed, distribution channels should be improved,
and also, they need to improve the quality of their products - Date
- June 2022
- Publisher
- BUSE
- Keywords
- Profitability levels
- Small firms
- Supervisor
- Mr. Chiriseri
- Item sets
- Department of Accountancy
