Grey Toyota imports and the financial performance of authorized Toyota dealerships: Case of Mike Harris Toyota.
- Author
- Manyozo, Takudzwa P.
- Title
-
Grey Toyota imports and the financial performance of authorized Toyota dealerships: Case of Mike Harris Toyota.
- Abstract
-
The study sought to analyse the impacts of grey Toyota imports on the financial performance
of authorized Toyota dealerships: Case of Mike Harris Toyota. The research was undertaken
as a survey of the operations of the entity. In this study the researcher selected four departments
of Mike Harris Toyota that comprises Marketing, New Vehicle Sales, Parts Sales and Finance
Department. The researcher collected both primary and secondary data from the four
departments of the entity through interviews and questionnaires. Furthermore, the sample size
was selected of 23 members of staff at Mike Harris Toyota. The gathered data was then
presented using a pie chart, statistical tables and analyzed using percentages, modes and
means. The research shows that the penetration of grey Toyota imported vehicles in Zimbabwe
had a negative impact on the financial performance of Mike Harris Toyota. In addition the
research highlights the importance of government policies on protecting the local motor
industry especially Toyota Franchise. The study was concluded by recommendations to the
management that will help Mike Harris Toyota
to improve their profitability. The
recommendations include selling of Toyota components of grey imports and servicing of
grey imports among others.
- Date
- June 2022
- Publisher
- BUSE
- Keywords
- Toyota imports
- Financial performance
- Supervisor
- N/A
- Item sets
- Department of Accountancy
