The impact of Electronic Commerce on the performance of SMEs in Zimbabwe

Author

Sonzayi, Robson

Title

The impact of Electronic Commerce on the performance of SMEs in Zimbabwe

Abstract

The purpose of the study was to investigate how Zimbabwean SMEs explore the impact of electronic commerce on its performance. The choice of the study was driven by how widely used e-commerce has grown as a means of conducting business on-line, especially since the Covid 19 pandemic outbreak, which resulted in lock-downs and so constrained movement of buyers and sellers. Because of the competitive challenges that are faced by a lot of businesses today, many studies suggest necessity of SMEs to adopt electronic commerce and other innovative technology. The improvement in networks, the internet, and technical devices like computer gadgets such as cell phones and laptops has accelerated the extraordinary expansion in the use of e-commerce in company models. Primary data was gathered through surveys and interviews using the descriptive research design. A Cronbach Alpha rating of .815 was attained for the questionnaire after testing the instrument's variability and reliability. Excel and SPSS were used to analyse the data. 50 SMEs were utilized as a sample in the study, and 43 of them responded. The sampling process was random. According to the study findings, e-commerce improves the performance of SMEs, particularly in terms of sales volume, operational costs, and profitability. The researcher advised SME to use and adopt e-commerce because it has a favorable effect on performance.

Date

2023

Publisher

BUSE

Keywords

SMEs

Electronic commerce

Supervisor

N/A