Creating an interactive Digital Brand Communication Platform for division one football clubs in the ZIFA Northern Region
- Author
- Zorodzai, Damiso.
- Title
- Creating an interactive Digital Brand Communication Platform for division one football clubs in the ZIFA Northern Region
- Abstract
- The study sought to create an Interactive Digital Brand Communication Platform for Division One Football Clubs in the ZIFA Northern Region. The study's guiding principle was pragmatism, and it used a contemporaneous mixed methods research design to direct the process of gathering and analyzing data. The study employed an inductive approach with a cross-sectional time horizon and an exploratory research goal. Participants were chosen from the qualitative and quantitative strands using purposeful and stratified random sampling techniques, respectively. Eight semi-structured interviews were held to gather qualitative data, while eighteen (18) respondents completed semi-structured questionnaires to provide quantitative data. Version 21 of the Statistical Package for Social Science (SPSS) was used to conduct parametric tests on quantitative data, while NVivo version 12 was used to categorize qualitative data analysis into themes. The study revealed that the Division One Football Clubs in the ZIFA Northern Region were mostly using traditional means for brand communication. The study brought to light that social media mainly, (WhatsApp and Facebook) were being used for brand communication by the Division One football teams in the ZIFA Northern Region. The study also established that the major attributes to be considered when designing the new interactive Digital Brand Communication Platform for Division One Football Clubs in the ZIFA Northern Region include giving football fans access to live game videos, breaking news, and the most relevant information about games and players. These attributes also guided the designing of the ideal system for Division One Football Clubs in the ZIFA Northern Region. The system titled the Interactive Digital Brand Communication Platform for Division One Football Clubs in the ZIFA Northern Region was developed using JavaScript and MySQL server as the back end. This is a web-based electronic system meant to work online and be accessible to soccer sports stakeholders. Information gathered from the study was used to design the new system. The system was examined through a series of test procedures to remove bugs in the system. The main goal of this system is to offer a basic and modern communication means for Division One Football Clubs in the ZIFA Northern Region to reach out to the soccer sports community.
- Date
- June 2024
- Publisher
- BUSE
- Keywords
- Digital Brand Communication,
- Web-based electronic system,
- Division one football,
- Supervisor
- Dr. Charumbira,
