Effects of covid-19 on small and medium enterprises (SMES) revenue in the retail industry in Zimbabwe (2018-2021).
- Author
- Mutonhodzwa, Shantel
- Title
- Effects of covid-19 on small and medium enterprises (SMES) revenue in the retail industry in Zimbabwe (2018-2021).
- Abstract
- This study looked at the effects of Covid-19 on small and medium enterprises (SMEs) revenue in the retail industry in Zimbabwe (2018 to 2021). The study was guided by the research objectives which were to identify the effects of the Covid-19 pandemic on SMEs revenue., to determine other factors that affect revenue in the retail industry and to establish effective mitigatory strategies employed by SMEs during the COVID-19 crises. A mixed methods approach was used hence questionnaires and semi structured interviews were used to collect data from 50 respondents who were SME owners. Results emanating from the research were that COVID-19 has a negative effect on the revenue of SMEs within the retail industry. However, it was also noted that while some SMEs were poorly performing, others were thriving during the COVID-19 era. The study recommended that the government formulate policies that promote an increase in revenue of SMEs. The government of Small to mediums enterprise can introduce loans and financial help to the SMEs. The SMEs must introduce social support groups this will help them support each other on challenges they are facing during the pandemic crisis.
- Date
- June 2021
- Publisher
- BUSE
- Keywords
- effects of Covid-19, small , medium enterprises
- Supervisor
- Mr. Muchabaiwa
- Item sets
- Department of Economics