The impact of buyer supplier relationships in achieving goal of competitive advantage. Case of TM pick ‘n pay Mutare. · Electronic Theses and Dissertations

Author

Simango, Prowess

Title

The impact of buyer supplier relationships in achieving goal of competitive advantage. Case of TM pick ‘n pay Mutare.

Abstract

This study, which used the TM Pick "n Pay Mutare branch supermarket as a case study, examined how relationships between buyers and suppliers affect a company's ability to compete. The study set out to answer three questions: what impact collaborative partnerships have on a company's ability to compete; how to maintain long-term successful relationships between buyers and suppliers; and what difficulties buyers face that result in failed business-to-business relationships. Thirty-one participants were polled as part of the research design, who were purposefully selected from the retailer management, staff, and supplier agents. Face-to-face interviews and questionnaires that were distributed using the "drop and pick" method were used to collect the data. The objectives were analysed using percentages and frequencies, and the results are shown in tables, graphs, and charts. The results of the study show that effective resource utilization, improved procurement performance, forecast accuracy, and mutual benefits are the results of collaborations that are achieved through trust, commitment, information sharing, and goal-sharing planning; the challenges that the buyer and supplier face arise in the absence of these factors. The researcher has advised retail businesses and other organizations to embrace buyer-supplier connections in order to benefit from them; they should also make sure that buyers and suppliers communicate well in order to address relationship management difficulties. This research was a descriptive based survey in form of a case and the methodology was both qualitative and quantitative research approach. The Microsoft word excel, assisted in analysing data and bringing meanings to the findings.

Date

November 2022

Publisher

BUSE

Keywords

relationships between buyers and suppliers

Supervisor

Mr. Magura