An Analysis Of The Impact Of Longterm Promotional Strategies (Terrific Tuesday) On Sales Growth. A Case Of Pizza Inn (Simbisa Brands).

Author

Moleen Machiwenyika

Title

An Analysis Of The Impact Of Longterm Promotional Strategies
(Terrific Tuesday) On Sales Growth. A Case Of Pizza Inn (Simbisa Brands).

Abstract

Sales promotions play a vital role in the field of marketing, serving as an effective tool to expedite the selling process and maximize sales volumes. Statistical techniques were used in this study to examine how long-term promotional plans affected demand and sales growth. The objective was to examine how these strategies affect sales performance over time. The findings of this study indicate that the introduction of the Terrific Tuesday promotion had a positive influence on sales, as evidenced by a significant increase in turnover soon after its implementation. Specifically, sales on Tuesdays showed a noticeable upward trend following the promotion. However, this surge in sales on Tuesdays seemed to come at the expense of sales on Mondays and Wednesdays, resulting in what is known as a 'cannibalization effect.' Consequently, it can be inferred that prolonged implementation of long-term promotional strategies does not lead to a proportionate increase in sales. Instead, as the promotion continues, sales tend to decline.
This is a quantitative research design to analyze the impacts of long-term promotional strategies on sales growth. This design will allow me to collect and analyze numerical data to draw conclusions.
The sampling frame is the customer database of Pizza Inn. This database should include information about customers who have been exposed to the long-term promotional strategies, such as Terrific Tuesday, over a specific period of time. Also, I will be using a sampling period of four years before the introduction of the promotion and four years after the introduction of Terrific Tuesday.

Date

June 2024

Publisher

BUSE

Keywords

Sales

Growth

Simbisa Brands

Strategies

Supervisor

Mr D. Kanjodo