The impact of mobile banking adoption on financial performance: A case study of central Africa building society · Electronic Theses and Dissertations

Author: Chari, Samantha
Title: The impact of mobile banking adoption on financial performance: A case study of central Africa building society
Abstract: The purpose of this study was to investigate the impact of mobile banking on financial performance of cabs .The main aim was to assess the relationship between mobile banking and financial performance, to identify performance benefits gained through mobile banking adoption and to identify ways in which mobile banking has contributed to the performance of CABS. The study used a descriptive research design and presented the data through tables and graphs and pie charts .A sample of 26 participants was drawn from a target population of 35 participants across CABS finance, internal audit and electronic banking departments. A questionnaire was used in order to obtain data from the targeted population. The data was then tested to ensure its reliability and validity using Chronbach Alpha test. In analysing data, the researcher used SPSS 21.0 version. The researcher used frequencies and valid percentages to present and interpret the data. The findings revealed a positive and significant relationship between mobile banking and financial performance. The adoption of mobile banking was found to provide numerous benefits such as improved customer service, increased customer base, reduced operational costs and enhanced efficiency .Additionally mobile banking was credited with contributing to CABS’ competitive advantage , and ability to attract young customers and resilience during the Covid 19 pandemic. Basing on the findings of the study the researcher recommended CABS to invest in mobile banking technology to improve financial performance and remain competitive in the rapidly evolving financial services industry.
Date: JUNE 2024
Publisher: BUSE
Keywords: Mobile banking, Africa
Supervisor: NIL

Item sets: Department of Banking and Finance

Media: Samantha Chari.pdf