The Effects of Social Media on Academic Performance: The Case of Bindura University of Science Education.
- Author
- Makuyana, Alpha T
- Title
-
The Effects of Social Media on Academic Performance: The Case of Bindura University
of Science Education.
- Abstract
-
This study aimed to assess the effects of social media on the academic development of university students at Bindura University of Science Education. Utilizing a qualitative research methodology, the study employed a case study design that involved purposive sampling of 10 lecturers and 20 students. Data collection methods included semi-structured questionnaires and in-depth interviews, allowing for rich insights into participants' experiences. Key findings revealed that a significant majority of students engaged with social media daily for various academic purposes, including research, feedback, and collaborative learning. Platforms like WhatsApp and YouTube were frequently utilized, enhancing resource sharing and peer support. However, the study also identified challenges such as decreased focus, mental health issues, and exposure to unreliable information, which negatively affected academic performance. The conclusions underscored the dual nature of social media as both a valuable educational tool and a potential source of distraction. To maximize the benefits while mitigating drawbacks, the study recommended that university administrators implement structured guidelines for social media use in academic settings. Additionally, incorporating digital literacy workshops would equip students with critical evaluation skills for online content. Establishing clear policies and fostering positive online communities were also recommended to enhance responsible engagement and support students' academic success.
- Date
- March 2025
- Publisher
- BUSE
- Keywords
- social media, academic development
- Supervisor
- Miss V.Supu
- Media
-
Alfa T. Makuyana.pdf