The Effectiveness of HIV/AIDS awareness campaigns by NGOs: case study of Chitungwiza ward 17

Author

Maruve, Natasha.

Title

The Effectiveness of HIV/AIDS awareness campaigns by NGOs: case study of Chitungwiza ward 17

Abstract

The purpose of this study was to evaluate the effectiveness of HIV/AIDS awareness campaigns contacted by NGOs in Chitungwiza Ward 17, Zimbabwe. The research aimed to identify gaps in current initiatives and recommend strategies for improvement. A qualitative case study methodology was employed, utilizing purposive sampling to select 20 participants, including NGO officials, activists, academics and community members. Data were collected through in depth interviews and semi structured questionnaires focusing on participants’ experiences and perceptions of awareness campaigns. Key findings revealed varying levels of awareness of HIV transmission and prevention among residents. While most participants demonstrated a basic understanding of the virus misconceptions persisted. Campaigns effectively addressed critical issues such as stigma reduction, youth education, and the promotion of safe practices. However, significant challenges were identified, including funding limitations, societal stigma and misinformation which hindered the effectiveness of outreach efforts. The study concluded that despite the positive impact of current campaigns, sustained engagement and comprehensive strategies are required to enhance community participation and education. Recommendations include increasing community involvement in campaign planning, securing diverse funding sources, leveraging local influencers to reduce stigma and utilizing technology for broader outreach. Continuous education initiatives and robust monitoring and evaluation systems are essential for adapting strategies based on community feedback.

Date

June 2025

Publisher

BUSE

Keywords

HIV/AIDS

Awareness Campaigns

NGOs

Supervisor

Dr. R. Chipaike,