An Investigation on the Role of Big Data in Managerial Decision Making. A Case Study At Econet Holdings Zimbabwe.
- Author
- Mugwagwa, Wilson K.
- Title
-
An Investigation on the Role of Big Data in Managerial Decision Making. A Case Study At Econet Holdings Zimbabwe.
- Abstract
-
This study was carried out to establish the role of big data in managerial decision making. The dissertation explores the transformative impact of big data on managerial decision making. This research investigates the role of big data in informing managerial decisions, examining its benefits, challenges and implications for organizational performances. Leveraging advanced analytics and data driven insights, organisations can enhance strategic planning, optimize operations and drive innovation. Through a critical analysis of existing literature and case studies, this study provides insights into the effective integration of big data analytics in decision making process. The findings highlight the potential of big data to revolutionize managerial decision making while also underscoring the need for robust data governance, analytical capabilities and strategic alignment
- Date
- June 2025
- Publisher
- BUSE
- Keywords
- Big Data
- Managerial
- Decision Making
- Supervisor
- N/A
- Item sets
- Department of Accountancy
- Media
-
Mugwagwa, Wilson K..pdf