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Author
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Mandipaka, Mitchell
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Title
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Analysis of the marketing channels and profitability of small-scale pig production enterprise: a case study of Bindura University piggery project
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Abstract
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In Zimbabwe, a significant number of farmers have ventured into small-scale pig production. However, despite the increase in pig production, farmers continue to face challenges in marketing and profitability, which hinder the sustainability and growth potential of this enterprise. The primary aim of this study is to analyze the marketing channels and profitability of small-scale pig enterprises in Zimbabwe, using the Bindura University Piggery Project as a case study. The researchers collected data through key informant interviews and structured questionnaires, which were then subjected to quantitative analysis, including the calculation of means and sums, to provide a comprehensive understanding of the start-up capital requirements. To measure the profitability of the small-scale piggery projects, the researchers employed the gross margin analysis, while descriptive analysis, including frequency and means, was used to examine the marketing channels utilized by the Bindura University piggery project. The major findings of the study indicate that the Bindura University Dining Hall represents the largest sales channel, accounting for 31.1% of the total sales, followed by farm gate sales (25.2%) and butcheries (22.2%). This suggests a balanced approach to market reach. Furthermore, the results of the gross margin analysis revealed a 46.57% gross profit margin ratio, indicating favorable return metrics and effective cost management as well as revenue generation. The study concludes that the profitability of the pig production enterprise at the Bindura University farm demonstrates a healthy financial performance, with a good gross profit margin and benefit-cost ratio, indicating efficient cost management and strong revenue generation. Based on these major findings, the study recommends that training programs should be provided to small-scale pig farmers to enhance the skills of the labor force and ensure adequate staffing levels. Additionally, the study suggests that farmers should improve their financial management practices, such as budgeting and cost tracking, to manage resources efficiently. These insights underscore the need for strategic investments and robust management practices to overcome the challenges faced by small-scale pig enterprises and ensure their growth and sustainability in the long run.
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Date
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May 2025
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Publisher
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BUSE
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Keywords
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Marketing channels
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Gross margin
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Descriptive analysis benefit-cost ratio
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Supervisor
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Dr Lovemore Musemwa
Mandipaka - AEM.pdf