An Assessment of socio-economic factors affecting youth participation in pig-economic marketing. A case of Bindura district
- Author
- Chirongoma, Tendai
- Title
- An Assessment of socio-economic factors affecting youth participation in pig-economic marketing. A case of Bindura district
- Abstract
-
The pig sector is an important agricultural activity in many households in Zimbabwe. Despite its importance, little research has been carried out to enhance its productivity. Pig sector presents an ideal poverty and food insecurity exit strategy especially for smallholders. This study focused on Assessment of Socio-Economic Factors Affecting Youth Participation in Pig Marketing. The objectives of this study were to map pig marketing channels used by the youth in Bindura district, assess the pig marketing margin of pig production amongst the youth in Bindura District and evaluate factors influencing youth participation in pig production in Bindura District. The main analytical tool that was used in the study was the Tobit regression model. The results showed that, the average Gross Marketing Margin of pig marketing channels was 67.4%. On analyzing the most preferred buyer by youthful pig producers in Bindura district, results of the study indicated that the most preferred buyers are local butcheries, with 45% of the farmers preferring to sell their pigs to the local butcheries followed by institutions. The Tobit results show that price had the expected positive and significant influence on the chances of farmers participating in pig marketing at the 1% level. Pricing information has a significant and positive effect on market participation by the pig farmers in Bindura district. The study recommends that youthful farmers should use centralized contract models for direct marketing of pigs. This would reduce marketing costs and to increase producers share in the final consumer price. Youthful farmers should also organize a board and perform group marketing. As an organized board they would acquire better bargaining power for their products over the middlemen that manipulate and control the price.
- Date
- October 2025
- Publisher
- BUSE
- Keywords
- Market participation
- Marketing channel
- Tobit model
- Supervisor
- V.T. Munyati
- Media
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Chirongoma - SHEM.pdf