The Effect of supply market intelligence on the supply chain performance of Zimbabwe’s dairy sector · Electronic Theses and Dissertations

Author: Manyunzu, Tanaka F.
Title: The Effect of supply market intelligence on the supply chain performance of Zimbabwe’s dairy sector
Abstract: This study was conducted to evaluate the impact of supply market intelligence on the performance of Zimbabwe's dairy industry's supply chain. The study's goals were to evaluate the impact of supply market intelligence on supply chain flexibility, to assess the role of supply market intelligence in achieving an efficient supply chain in the dairy industry, and to ascertain how effectively the supply chain in that industry is utilizing resources. The fundamental issue is the dairy industry's poor performance, which is demonstrated by a drop in milk production. The researcher had the expertise necessary to comprehend the issue and make recommendations after reviewing a theoretical framework and actual data. From a population of 50 individuals working in the dairy industry's supply chain, a sample of 40 were chosen. To create a sample that would accurately represent the workforce, department heads, and managers, convenience and justifiable sampling were utilized. Tables and bar charts were used to present and interpret the data acquired, while questionnaires and interviews were utilized to collect the data. The study came to the conclusion that the dairy supply chain is more effective, efficient, and flexible as a result of customer intelligence, product intelligence, market intelligence, and competition intelligence.
Date: June 2022
Publisher: BUSE
Keywords: Supply market intelligence,; Supply chain flexibility,
Supervisor: Dr. F. Chari,

Item sets: Department of Economics

Media: Manyunzu, Tanaka. F..pdf