The impact of Facebook influencer marketing on brand trust and brand loyalty on artificial hair products.
- Author
- Pamhare, Idah T.
- Title
- The impact of Facebook influencer marketing on brand trust and brand loyalty on artificial hair products.
- Abstract
-
The study seeks to explore the impact of Facebook infuencer marketing on brand trust and brand loyalty on artificial hair products. It aimed to see how facebook influencer marketing contributes to brand trust and loyalty from customers. The study used casual research design to determine the relationship between facebook influencer marketing and brand trust and loyalty. Sample size was 370 of the total population of 6361 females from ward 13 Norton. The researcher used questionnaires to collect data. The data was analysed using SPSS-AMOS (version26). The results reviewedthat there is a positive relationship between facebook influencer marketing and brand trust (.010) and also with brand loyalty (.018). The researcher recommended the brand Darling to embrace the concept of facebook influencer marketing.
- Date
- JUNE 2024
- Publisher
- BUSE
- Keywords
-
- Facebook influencer marketing
- brand trust
- artificial hair products
- Norton ward 13
- Zimbabwe - Supervisor
- Dr T Dube
- Item sets
- Department of Marketing
