The impact of quality for ecotourism services on tourist engagement, community empowerment and environmental sustainability in safari lodges of Zimbabwe
- Author
- Chitando, Tinotenda
- Title
- The impact of quality for ecotourism services on tourist engagement, community empowerment and environmental sustainability in safari lodges of Zimbabwe
- Abstract
- This study investigates the relationship between the quality of ecotourism services and tourist engagement, community empowerment, and environmental sustainability in Safari Lodges of Zimbabwe. A questionnaire-based survey was conducted among tourists, generating 364 responses. Data analysis using SPSS (version 20) and SPSS AMOS revealed a positive relationship between ecotourism service quality and tourist engagement, and a significant impact on environmental sustainability. However, the hypothesis proposing a positive relationship between ecotourism service quality and community empowerment was rejected, suggesting that other factors may be at play. The findings have implications for Safari Lodge managers, policymakers, and tourism stakeholders seeking to promote sustainable ecotourism practices in Zimbabwe.
- Date
- JUNE 2024
- Publisher
- BUSE
- Keywords
- Ecotourism, Community empowerment, Environmental sustainability, Safari lodges, Zimbabwe
- Supervisor
- Dr P Mukucha
- Item sets
- Department of Marketing
- Media
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Tinotenda Chitando.pdf