Influence Of Personal Values On Enviromental Concern And Consumer Purchase Intention Of Rechargable Solar Batteries
- Author
- Savanhu, Rachel
- Title
- Influence Of Personal Values On Enviromental Concern And Consumer Purchase Intention Of Rechargable Solar Batteries
- Abstract
-
ABSTRACT
This research aims to investigate the influence of personal values on environmental concern and consumer purchasing intention of rechargeable solar batteries. The purpose of the research was to investigate how an individual’s personal values impact their level of environmental concern and their intention to purchase sustainable products. The researcher used causal research design to determine the relationship between self-transcendence, self-enhancement, openness to change, conservation, environmental concern and purchasing intention. A sample size of 383 consumers from Bindura, Glendale and Mt Darwin was used. The researcher made use of questionnaires to collect data and the data collected was analyzed using Statistical Package for Social Science (SPSS) version 27 AND AMOS version 26. All the hypothesis were accepted as follows: there is a positive relationship between self-transcendence and environmental concern, there is a positive relationship between self-enhancement and environmental concern, there is a positive relationship between openness to change and environmental concern, there is a significance relationship between conservation and environmental concern and there is a positive relationship between environmental concern and purchasing intention of green products or environmentally friendly products. The main study was to investigate if there is a relationship between these variables and after the analysis the results complied with what was tested. This showed that environmental concern and purchase intention of rechargeable solar buttery can be influenced by personal values. Lastly the researcher recommends that further research should be done in other geographical areas.
- Date
- JUNE 2024
- Publisher
- BUSE
- Keywords
-
-rechargeable solar batteries
- environmental concern
- Bindura, Glendale and Mt Darwin - Supervisor
- Madam Nyengerai
- Item sets
- Department of Marketing
