The impact of employee engagement on employee productivity: a case study of Simbisa Brand. · Electronic Theses and Dissertations

Author: Masasa, Duncan
Title: The impact of employee engagement on employee productivity: a case study of Simbisa Brand.
Abstract: Employee engagement is widely-considered to be a powerful and useful tool to assist organizations achieve competitive advantage. However, there has been an alleged decline in employee engagement which may have a detrimental impact on the effectiveness of organizational work since employees may not accomplish objectives. This study investigated the impact of employee engagement on employee productivity at Simbisa fast foods. The study adopted a mixed research philosophy which comprised of both quantitative and qualitative research methods. The research study’s target population were two hundred and forty (240) cashiers, shop managers and human resource officers at Simbisa brands. A sample size of fifty (50) was chosen using stratified sampling technique. Data was collected using both primary and secondary data sources. Primary data was collected using questionnaires and interviews. Secondary data was obtained from online Google Scholar publications and Simbisa brands company reports. Quantitative data was presented using tables, graphs and figures. Qualitative data was presented and discussed using the thematic approach. The study revealed that the majority of employees at Simbisa fast foods are dissatisfied due to poor leadership styles, poor communication, non- involvement of workers and a hostile working environment. The study recommended that appropriate leadership styles must be practiced at Simbisa brands. It further recommended the use of total reward packages and employee participation in decisions which affect them.
Date: May 2005
Publisher: BUSE
Keywords: Employee engagement; productivity
Supervisor: NIL

Item sets: Department of Human Capital Management

Media: DUNCAN MASASA.pdf