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Author
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Wutaunashe, Tadiwanashe
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Title
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The role of religiosity, personal traits, trust and demographics on the acceptance and use of banking mobile application.
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Abstract
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The main aim of the study is to explore the role of religiosity, personality traits, demographics, and trust in accepting and using mobile banking applications. The background of the study highlights the historical representation of how religiosity, personality traits, demographics and trust have led to the acceptance and use of mobile banking applications. They seek to provide a meaningful understanding of how these factors lead to the acceptance and use of mobile banking. Combining the Technology Acceptance Model (TAM) with the five big personality traits, religiosity and trust, this study considers the use of quantitative analysis as an approach to see how these factors influence user behaviour in the acceptance and use of mobile banking applications. Data collection was done through the use of questionnaires, and data was analysed through the use of SPSS and AMOS. The review of the results shows that religiosity, openness, extraversion, conscientiousness, neuroticism, agreeableness and trust have significant effects on the acceptance and use of mobile banking applications through the hypothetical testing. To gather information from current and prospective mobile banking users, the study used a quantitative approach. To guarantee inclusion, a structured questionnaire was created using validated measuring scales from earlier research and disseminated both online and in hard copy. Convenient random sampling was the method employed, which minimizes sampling bias by providing representation across various demographic groups. In order to meet the statistical power criteria for multiple regression and structural equation modeling, a total of 700 respondents were recruited.
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Date
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June 2025
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Publisher
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BUSE
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Keywords
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Religiosity
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Personal Traits
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Trust and Demographics
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Banking Mobile Application
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Supervisor
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Dr. D. C. Jaravaza
